Behind the TEES
PUMA, JAY-Z, ADIDAS, ROCAWEAR, WU-TANG, KENNETH COLE, SONY, FUBU, WALT DISNEY, CAPITOL RECORDS, THE WAILERS, MADONNA, RUSSELL SIMMONS, A&E, WARNER BROTHERS, to name a few. You may recognize these names as FASHION, ENTERTAINMENT, and LIFESTYLE BRANDS.
For Ney Pimentel, creator and designer of ChOsen TEES and Brand IDentity expert, these brands are just a few of his many clients over the course of his decorated 15+ year career.
After designing for globally recognized lifestyle brands, Ney has always had a special place in his heart for creative and cleverly designed graphic tees, as to him they are the perfect showcase for the all-important self-expression. “Moving art able to be viewed by everyone,” as he says. And so the ChOsen TEES project was born.
ChOsen TEES with it’s Copyright symbol inspired logo and branding itself as the “ChOsen TEES”, is a strategic edgy graphics-centered apparel and merchandise brand company creating exclusive, curiously clever, series-driven designs, Pop-Cultured inspired and all around C©oL Pieces. Rather than follow streetwear trends, ChOsen TEES fuses global culture, diversity, and TRIBUTES to all that is dope!
Ney draws inspiration from his upbringing in the most creative era born out of the crime-ridden streets of NYC in the 70’s & the 80’s where he grew up, and by the music and art of Hip-Hop + Punk, Graffiti, Street Style, Pop Art + Breakdancing.
“If Art is a crime, may God forgive me.” - RAMO (Beat Street)